22nd Avenue Entertainment Logistics | Your Production Resource
  • Home
    • COVID19
  • Productions
    • Virtual and Hybrid Events
    • Conferences and Trade-shows
    • Streaming and Broadcast
    • Concert Sound >
      • Drive-In Event Production
    • AV Staffing
  • Integrators
    • Consultation
    • Tactical
  • Rentals
    • Audio Systems
    • Video & Photography
    • Lighting & Support
    • Visual & Presentation
    • Trade Show & Event
  • Contact Us
    • Request A Quote
    • Submit a RFP

Solution Updates | Press Releases

Is lighting really important in video production?

2/12/2018

2 Comments

 
As cameras and camcorders become synonymous, the shift in DSLR to adapt a more "video" friendly approach comes out with each revision (either in Canon, or Nikon or Panasonic).

"Lighting" as a whole can achieve many different looks that are otherwise unobtainable through traditional/natural lighting techniques.

In our experience, most clients rent and/or produce for three topics 1) Interviews 2) Promo Videos 3) Music Videos. All three require different lighting techniques and in our next blog, we'll be exploring each topic in medium-depth.

But for now, all three of these styles have one thing in common... and that is "Dynamic Range". Which is essentially the range of light allowed into the image without underexposing or overexposing the image... in short, a nice and 'balanced' image. For most projects, that's the end -goal... and it will create the most satisfying experience for viewing and post-production.

Until then, here's a decent video from Bart Johnson Productions - explaining a little more about Dynamic Range.
https://www.youtube.com/watch?v=bDV2L77RC_4
2 Comments
college paper help link
6/9/2018 06:55:50 pm

Yes, the lighting really plays an important role in photo or video production. For me, as a creative director once, I believe that lighting shows the mood you are showing to others. The mood of what you are showing is the dependent of the thing you are producing. We can make use of the natural lighting, which is more applicable for lively products or services we are rendering. There are lots of techniques to consider in order to gain a lot of viewers and builds curiosity that leads to sales.

Reply
custom essay service link
6/30/2018 05:19:19 pm

Lighting is equally important to framing because the amount of light can already give the emphasis a balanced framing can give. It can even provide good framing to something that was not given that detail. Everything can be repaired by proper lighting. It can be used to define a moment. It can draw the emotions and make the viewer read between the lines amid the sarcasm of each script which sometimes only a few of us can understand. We need to give credit to lighting directors for the most beautiful videos ever produced.

Reply



Leave a Reply.

    Keeping Current

    Announcements, Case Studies, Updates to our in-house projects and solutions for our Clients.

    Archives

    February 2023
    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    August 2017
    May 2017
    January 2017

    Categories

    All

    RSS Feed


22nd Avenue | Productions | Rentals | Sales | AV Staffing | Press | Consultation | Contact Us

Read Customer Reviews

We proudly feature Digital Projection Screens and Equipment
We stock and supply switchers and video equipment by Blackmagic Design
For conference and trade-show audio we stock and supply sound systems by JBL
22nd Avenue Entertainment Logistics 
Your Source for Local Audio Visual, Delivered
​(877) 548-3881​ | (530) 349-4429
All elements and media used within are under permission. 
C
opyright 2022 All Rights Reserved.
22nd Avenue Entertainment Logistics is a Road 12 Media Partner

    Quick Question?

Submit
  • Home
    • COVID19
  • Productions
    • Virtual and Hybrid Events
    • Conferences and Trade-shows
    • Streaming and Broadcast
    • Concert Sound >
      • Drive-In Event Production
    • AV Staffing
  • Integrators
    • Consultation
    • Tactical
  • Rentals
    • Audio Systems
    • Video & Photography
    • Lighting & Support
    • Visual & Presentation
    • Trade Show & Event
  • Contact Us
    • Request A Quote
    • Submit a RFP