Is lighting really important in video production?

As cameras and camcorders become synonymous, the shift in DSLR to adapt a more "video" friendly approach comes out with each revision (either in Canon, or Nikon or Panasonic).

"Lighting" as a whole can achieve many different looks that are otherwise unobtainable through traditional/natural lighting techniques.

In our experience, most clients rent and/or produce for three topics 1) Interviews 2) Promo Videos 3) Music Videos. All three require different lighting techniques and in our next blog, we'll be exploring each topic in medium-depth.

But for now, all three of these styles have one thing in common... and that is "Dynamic Range". Which is essentially the range of light allowed into the image without underexposing or overexposing the image... in short, a nice and 'balanced' image. For most projects, that's the end -goal... and it will create the most satisfying experience for viewing and post-production.

Until then, here's a decent video from Bart Johnson Productions - explaining a little more about Dynamic Range.
https://www.youtube.com/watch?v=bDV2L77RC_4