In a recent decision, 22nd Avenue has chosen to shift its support services for rentals and productions away from Oakland, California, citing ongoing safety concerns for its employees, staff, and the protection of its equipment and vehicles. Additionally, this adjustment will extend to the surrounding areas of Emeryville and select locations in San Leandro. This strategic move comes in light of the unfortunate safety incidents plaguing the region, prompting 22nd Avenue to prioritize the well-being of its team and safeguard its valuable assets Ceasing Operations in High-Risk Areas: As of Friday January 26th 2024, 22nd Avenue will no longer be providing support services for rentals and productions in Oakland, Emeryville, and specific San Leandro locations. This decision is a proactive measure to mitigate potential risks associated with the safety of our employees and the preservation of our equipment and vehicles. The well-being of our team and the protection of our assets are paramount, and this adjustment aligns with our commitment to maintaining a secure working environment. Continued Support for Existing Productions/Rentals: Despite this operational shift, 22nd Avenue remains dedicated to honoring existing productions and rentals in the affected areas. Our team is committed to ensuring a seamless transition for ongoing projects, providing the necessary support until they reach completion. We appreciate the loyalty of our clients and collaborators and want to assure them that their current agreements with 22nd Avenue will be honored. Changes in Rental Procedures: Following the fulfillment of existing contracts, 22nd Avenue will implement a new approach to rentals in the Oakland region. Instead of deliveries to venues and locations within the city, we will offer rentals for pick-up at our designated facility. This adjustment is designed to minimize potential risks associated with on-site operations and aligns with our commitment to employee safety and asset protection. In-N-Out Burger Closure as a Validation: Recent events in Oakland, such as the closure of the In-N-Out Burger location, further underscore the prevalent safety concerns in the region. The decision by In-N-Out to close its first location in its 75-year history due to a wave of car break-ins and robberies serves as a stark reminder of the challenges faced by businesses operating in the area. 22nd Avenue acknowledges these challenges and believes that adjusting its operations is a prudent step in ensuring the safety and security of its team and assets. The decision to shift support services away from Oakland, Emeryville, and select San Leandro locations reflects 22nd Avenue's unwavering commitment to the safety of its employees and the preservation of its valuable equipment and vehicles. We will continue to prioritize our clients' needs and ensure the smooth execution of existing productions and rentals in the affected areas. As we navigate these changes, 22nd Avenue remains dedicated to providing high-quality services while upholding the safety and security of its operations.
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August 2024
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